Guli Advisory Group

Inspiring Organizations to be Their Best

We Help People Evolve Their Business

Guli Advisory Group (GuliAG) comprises a cadre of seasoned, bold, authentic, and innovative individuals dedicated to championing purpose, people, and evolving business approaches, thereby fostering enduring transformations within the organizations we serve. 

Operating independently but cohesively, our fervent team is committed to effecting sustainable evolution in businesses. Our penchant for daring innovation empowers us to transcend conventional boundaries and infuse creativity into our problem-solving endeavors. 

Offering a diverse array of Strategic Services, our expertise spans Innovative Business Strategy, Organizational Development, Evolved Business Modeling, Portfolio Optimization, Operational Streamlining, Leadership Enhancement, and a myriad of Vertical-Specific Proficiencies. 

Adam plays a pivotal role in shaping a distinct market presence and formulating business strategies for our partners. His fervor for conceptualizing and establishing new business verticals, coupled with his proficiency in devising growth strategies on regional and international scales, propels him to drive success. 

Operating as a "fractional CSO (Chief Strategy Officer)," Adam offers organizations the flexibility to leverage his extensive experience and expertise in navigating strategic transitions within overarching growth strategies. 

With over 22 years of global market experience, Adam brings unparalleled value to organizations in anticipating future growth trajectories. His competencies encompass business strategy, organizational design and development, operational efficiency, environmental sustainability goal setting, change readiness, acclimation, and management strategies, cultural transformation, international relations, and business expansion and scalability. Proactive and prolific, Adam drives innovation within service offerings, empowering our partners to adeptly address evolving challenges and fortify their value proposition across intricate industries and markets. 

Elfreda brings over two decades of strategic leadership and creative insight to our dynamic group of advisors. With a background in architecture and design, she has traversed various functions and roles including customer service, sales, business development, strategy, operations, and people management. 

Her expertise lies in guiding creative endeavors through the complexities of the business landscape. Elfreda's empathetic approach and strong business acumen enable her to craft tailored solutions that empower individuals and organizations to thrive. 

Emmy leverages over 19 years of experience in people-based real estate, construction, and design methodologies to drive organizational design integration and solutions.  She advises organizations on how to create environments that enhance social design programs, impacting the effectiveness of space to support the needs of its' occupants.  Understanding an organization’s purpose, objective, and people is key to driving successful outcomes and growth.  Emmy is your single point of contact who leads a team of subject matter experts skilled in organizational design, leadership effectiveness, change acclimation, behavioral data analytics, and enhanced design application.  She excels at using quantitative and qualitative data to create applicable solutions for environments.

Angela brings expertise in human factors along with unique insight as a professional ergonomist. As a seasoned public health professional with a decade of experience, she knows how to implement health-focused strategies to establish a culture of health at any organization. Angela is skilled in helping leaders identify the business case for investing in their people, she is adept at translating research into practice. Angela spent the past 6 years promoting the global growth and adoption of the WELL Building Standard, an evidence-based system for measuring, certifying, and monitoring the performance of building features and organizational policies that impact human health and well-being. 

Max is a seasoned professional & public speaker with 17 years of experience in Hospitality, Private Equity,  Impact entrepreneurship, Tech Startups, and MNCs.  Max has worked, lived and thrived in complex markets such as Geneva, London, Beijing, and most recently Singapore. He has a strong proven track-record working globally on scaling businesses from inception to profitability with P&L ownership and measurable targets (KPIs and OKRs driven). His key expertises are: Impact Strategy and Implementation, Financial Modelling, Operations Management, Culture Building, Business Transformation, Business Development, Story Telling & Project Management.

Mike utilizes his extensive knowledge of the B2C and B2B retail environment over the last 27 years to create, cultivate and sustain quality business relationships.  Mike has been instrumental in leveraging strategic partnerships to streamline business processes to achieve common goals. He has engineered deliberate initiatives within multiple Fortune 100 companies resulting in unprecedented growth. By utilizing targeted tactics and leveraging his vast leadership experience, Mike has set new standards of training and development of leaders within complex organizations redefining what is possible. He embraces new challenges with a passion for solving unique problems that stand in the way of productivity. 


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